Suppose you are interested in keeping your sales force up-to-date with a new product and your sales force is distributed across the many seas. Getting them across to your place is not an option because the time and expenditure involved in travelling are not worth the cost of the product at this stage. One of the options is to send the product details in the form of a product demo across to each person over the web. But, this product demo involves heavy files and multimedia applications that take time to download over the web. What is the solution here?

Content that is streamed in the form of packets and is downloaded while the viewer looks at a small section of an already downloaded part may be one way to avoid those long waits. This in techological parlance is called streaming.

Streaming content
Streaming is the transmission of data (multimedia) commonly video, audio and images from the server to the user's desktop, where the user plays or decodes the data as it is received.

What I can do with Streaming media?
With streaming media, you can offer video and audio over the Internet or over a variety of LAN (Local Area Network) and WAN (Wide Area Network). The streaming video can be a live broadcast of an event or presentation, or an 'on-demand' playback of pre-recorded video.

Streaming video is increasingly becoming popular in the corporate world. It has become the most popular way to communicate over a company Intranet to employees and over the Internet to customers. The most common uses of streaming content are in -

• Products demos, launches and updates or Services demos
• Communication with the branch offices in a company
• Sales updates
• Online training programs
• Company presentations and board meetings
• Conferences with the clients
• News and entertainment

By using this media you can save money by delivering product or service presentations to the sales force online. There is no need in appointing a marketing executive who has to travel around giving presentations and demos, thus avoiding unnecessary expenditure.

Company Presentations and Board Meetings can be broadcasted live (Live Streaming) to the employees within the office as well as outside.
Training the sales force or new employees who may primarily work in branch offices can be provided online which again reduces expenses. On demand, employees can access the training modules (On demand streaming) themselves directly.
If you own a news or entertainment site, you can broadcast live or on demand streaming songs or news to your customers.

Similarly, in the field of education, when students who are taking an online course can avail course material at 24X7 from a server, it lets them work at their own pace and also allows them to store material and read it later.

How can 'streaming' help a business?
In general, the best way of presenting the product or service to a client is by talking to him in person and presenting your product. You can add the same features on your website by offering more interactivity and personalized services to your customers. After all, we do know that a website that makes its visitors linger on and read and study it more tends to make loyal customers.

One of the most promising areas for corporate streaming is in Web conferencing. This has the capacity to fundamentally change the way people communicate and work together in the workplace. It enables knowledge sharing and collaboration betweeen people who haven't met each other.

How does streaming content work?

Some of the Technology and software providers involved in creating streaming content are Video or Audio producing devices, Media Player, Media Encoder, Streaming Server, Media Broadcast Server.

If what you've read matches with your requirements, please contact us and share your ideas. Or if you'd like to read more about our services and see if what we offer interests you, please click here.