Archives > E-Commerce
Cyber space is filled with all types of buyers, bargain hunters; those who seek
to connect with other e-shoppers and discuss products from the comforts of
their home. An armchair shopper!
A website that offers products for sale need not be a simple electronic version
of a catalog. These virtual storefronts apart from presenting a visual
impression of the products that they sell also, provide a shopping cart to
select and buy products online, help promote these products through
advertisements, track order status, ship goods and manage inventories. What
they are is a perfect foil to a brick and mortar presence!
How does an e-store work?
A prospective customer gets on to an e-store and views the product catalog on
display there. He then proceeds to check out the features of these products,
maybe even read reviews of these products and then makes a selection and adds
them to a shopping cart. Checking out the items he selected and getting a
confirmation on his order then follows. Payment terms can vary - from online
credit card payments to alternative payment methods like Paypal.
In the case of a store that stocks products in a ware house, the option of
checking whether the product in question is available and then, if necessary,
informing the warehouse of the unavailability of the product and ordering for
more then follows. Once the product is purchased the cyber store ships the
product. The store usually has signed up with a shipping service provider who
does the actual shipping. Order status can be tracked online and this ensures
that the customer can actually travel virtually with his product until it
reaches its final destination.
Let's take a look at a variety of web business models and see where these
e-commerce options fit in.
A business model is a way or method that a company does business and generates
revenue. Internet commerce has given rise to different kinds of new models. Not
just that, the web also has the capability to reinvent tried and tested models.
For example, the web has popularized auctions and broadened the model's
applicability to a wide array of goods and services.
We have described our e-commerce services keeping in mind the business model
that matches with it. These are solutions that would help most businesses, but
we also specialize in customized solutions that are extensions of a simple
e-store.
Consider the merchant model for instance. The merchant model can be of different
types - a virtual merchant who operates over the web like an Amazon.com, or a
catalog merchant with a mail order business with a facility to order through
the web, mail or phone and fax, a click and mortar operator who needs an online
presence or someone who conducts both sales and distribution operations over
the web.
Brokerage models also require online stores. Brokers on the web are basically
middlemen who bring buyers and sellers together on the web. They play an
important role in all types of markets, be it B2C or B2B. A broker typically
charges a member or seller a transaction fee based on the amount sold for. A
broker can also cater to an entire business trading community or vertical, and
display industrial information in the form of articles, forums, products, news,
job listings and classifieds. A broker can also play the role of a distributor
who connects product manufacturers with volume and retail buyers.
In addition to features like shopping cart, online payment
options and product catalogs, what do customers look for in an e-store? Studies
have proven that some of the important do's and don'ts when offering online
sale of products are:
1.
Keeping the shopping process from shopping cart to the submit button fairly
simple. In order to avoid abandoned shopping carts and incomplete sales and
unhappy customers it is imperative that a customer finds it easy to select and
buy products. A good breadcrumb trail from the shopping cart to the check out
like Amazon's will help take out the mystery that exists within the checkout
process. Limit the number of steps involved in the checkout process.
2.
Include tax and shipping costs in the shopping cart: Use the shopping cart to
include the cost of the product and additional costs like the taxes involved.
3.
Add gifting ideas like wrapping paper options before the checkout. When
customers are addressing their purchase options on the product page, they can
be asked questions like what color paper to use to wrap the gift, key in their
gift card message and then move to the submit button and check out.
4.
Put policy information and other rules and guidelines in pop-ups. Eg:
Nordstrom.com.
5.
Don't force registration. Allow customers a chance to fill in their shopping
cart with goodies and then register.
6.
Offer online order tracking features, online customer help and multiple
shipping options.
We can help you create the solution of your choice. We can deliver more than a
first-rated web site, and help your business succeed with back-end business
know-how and streamline order processing and fulfillment.
Take a look at the options that are on offer here…
Package I - Storeonline
Who is this option good for?
For a small retail store with upto100 products to sell online
Scenario
If you are a store that manufactures and sells products like apparel or jewelry
and requires an online presence, you will need an online catalog of the items
that you intend selling, allow visitors to search the catalog and then add
items to a shopping cart, order and pay online, then this is the e-store
package that will suit your needs. Getting these products shipped to the
destination if necessary and delivering the goods on time is prime and you
don't want your store to lag behind when it comes to customer service. This
option also allows further customization and can deliver a solution that is
completely suited to specific needs.
What you need
Signing with Shipping Agencies: DHL, FedEx
Hosting: You need e-commerce hosting which supports Microsoft .NET database
support like MS SQL Server 2000.
Payment: Sign up with a payment gateway service like
Cardserviceinternational.com
Verisign.com
Authorize.net
Price: US$1350
List of Features
This is one of the most basic options that help establish a framework of an
e-store. With a simple shopping cart, catalog creation facility, a custom
storefront appearance and online payment facilities it helps your e-store take
off… to efficient sales online.
Features
A product catalog that allows you to create a catalog of all the products that
you want to sell and display online.
A shopping cart that allows customers to select the products of their choice and
check them out at the online counter.
A search facility to search for products
Customer accounts: Personalized areas where members can login, register, add and
delete and edit product information or any other relevant information. A web
master would be in control and edit the information before publishing the
information.
An online payment facility that will help users pay online in a secure manner.
Payment Options compatible with leading payment gateways (enter just merchant
account details) to process payments online;
Secure online credit cards/e-checks payments through SSL protocol and
encryption of sensitive data
Add on Features
Shipping: US$250
This feature will help you integrate shipping/courier options with leading
shipping service providers.
Package II - Inventory online
For whom is this option good for
For a store with more than 1000 product and facility to stock products be it
retail or wholesale.
Scenario
If you plan to sell a host of items ranging from books, apparel, sports items,
cassettes or even baby products you can benefit from an online presence in many
ways. Apart from making your products visible through the net, you can manage
stocks in a more efficient manner. For example, if your customer orders for 100
Wilson badminton rackets, your e-store software will check if 100 rackets are
available at that point of time in the warehouse and then if necessary make an
order to the concerned manufacturers to replenish stocks and also ensure that
they arrive on time before making a commitment regarding the delivery of these
goods.
Once the customer confirms an order online, the package checks that the order
can be validated and the stocks are very much in the warehouse and only then is
the order confirmed. While the order is being shipped the customer can check
the status of his online order anytime during that period. This makes it
possible for the customer to virtually travel with the package until it reaches
him.
This scenario actually can be worked on to other business models that can
benefit from this package. In other words, this model is that of e-bay or
Amazon or any other similar store.
What you need
Signing with Shipping Agencies: DHL, FedEx.
Hosting: You need e-commerce hosting which supports ASP and MS SQL Server
7.0/2000.
Payment: Sign up with a payment gateway service like
Price: US$2,000
List of Features
Inventory management, catalog & import/export:
Packing slips (fax/email delivery) for each order
Bulk updates (amount/percentage) of products inventory
Inventory update (CSV spreadsheet file)
Option to disable sales of unavailable/out-of-stock
Products reports (new arrivals, RMA, on order, in stock & backordered)
Batch printing of mailing labels & returns forms
Catalog with unlimited products and categories
Common product structure/definition
Ability to sell hard goods and electronic products
Web-based file/image manager to upload files online
Ability to set min/max quantity per order
Unlimited attributes: images, options, files, and features
Product reviews and custom (user defined) fields
Different price implication for combination of options
Easy-to-use wizard to import products/customers (CSV file
Export customers, products & invoices into QuickBooks
Shopping cart, customer account & order processing:
Cart (sales coupon, gift note and saving for later purchase)
Account (orders, subscriptions, payments history
Automatic sales receipts (#, billing/shipping info & taxes)
Invoices with payment type/delivery, discounts, etc
Merchant sales follow-up notifications
Ability to track orders status online
Ability to review of outstanding/completed orders
Sales receipts to customers & merchant
Email alerts when new orders are submitted
Taxes:
Wizard to configure regional sales models
Easy tracking of taxes (sales, GST, PST, VAT/multiple)
Ability to levy tax rates to product groups
Tax (include/exclude options) & delivery service
Automatic tax calculation for geographic regions
Tax implication (state/province, country
Tax-free (exempt) items
Payment & shipping options:
Pre-integration with leading payment processors
Secure online credit cards/e-checks payments
Payments by check, credit/debit card, money order, COD
Ability to process credit cards online
Creation a new credit card entry with custom fields
Multi-currency support (settlement into basic currency)
Dynamic shipping calculation (flat, linear/table) within regions
National/global shipping options
Optional pre-integration with leading real-time shipping carriers (UPS, USPS,
FedEx)
Custom storefront appearance:
Custom storefront appearance: add logo, header/footer, etc
Variety of pre-integrated pages
Ability to create new custom pages
Full customization of presentation layer
Pure ASP/HTML scripts & style sheets
Any regional language (UNICODE support)
System settings & services:
Settings (general, currency, language, etc)
Workability with the back office on the Internet
Web services interface to manipulate all data queries
Fully scalable package to add any new rules
Full 1 year subscription to upgrades/updates
Sales management & promotions:
Sales journal (order & refund documents) and secure download option
Ability to accept payments online (secure transactions
Tracking of orders received: Web, phone, fax, mail, and email
Catalog sales with ability to create customer's account
Advanced search by documents, customers, suppliers & products
Intelligent search by time period (day, week, month) and transactions
Printing/emailing of invoices and packing slips in bulk/per-order
Management reports: sales revenues, taxes, profits & payments
Price lists for customers and membership
Free shipping based on amount, weight and quantity
Coupons (products range, departments/categories), rebates & vouchers
Bulk mailing campaigns to email newsletters, special offers, etc
Click here to get a
quote....
|