Life was quite simple until a few years ago.
The target audience of any web site was simply, everyone!
And content usually managed itself.
But the target audience in today's scenario is a discerning user with definite tastes and preferences.
And content management is a veritable 'jungle' today!
Consequently, getting lost in all that content can be a common occurrence indeed!

Most sites need to be dynamic today, providing user-relevant information rapidly and efficiently. Personalized and user-specific content is the norm of any web site today. Today, the user dictates what kind of content goes into a web page, and the types of content are unquestionably, far too many. Content types have multiplied and include many media types and a host of applications that come from a number of sourcesand are driven to multiple destinations.

The static HTML page required only a Web master and no one else to maintain the site. But, today, with content on a web site being updated everyday and millions of authors writing content and equally large number of resources designing and adding content to pages, managing content has moved into a completely different realm today.

What does a content management system do? What it does in its simplest terms is self-service. In its most complex description, it offers enterprise and global collaboration. This range of services is what makes the spectrum of content management solutions (CMS) boggling.

Matching various CMS solutions to the needs of a particular web site and organization is not what we intend to do here; instead we shall focus on the must-haves of any CMS worth its note. Mapping your needs to these solutions becomes an easy chore then.

Web content management is a cool tool that creates, deploys, manages and tracks content. Beginning from creating to archiving processes that are managed in a manner that reduces operation costs and risks and improves the overall efficiency of the organization.